If you’ve launched a new company that makes original products, you’ll have to work hard to get them in retail stores. There are lots of ways in which you could achieve that goal, but the step by step guide in this article should help to point you in the right direction. Just work your way through each of the steps below, and you should manage to make some headway. Of course, you might encounter some stumbling blocks along the way, and so it’s always sensible to employ the services of a specialist business advisor.
Step 1: Get protection
Before you do anything else, it’s vital that you apply for patents to protect all of your original designs. Failure to do that could mean another company comes along and copies your idea. They could then sell the items for a lower price and blow your brand out of the market. The process of getting a patent can take months, but you’re protected from the moment you submit that application. So, get in touch with a reputable patent lawyer and start the ball rolling before you let anyone know about your new design. You might want to apply for patents in your home country and worldwide if you plan to sell overseas.
Step 2: Pitch to buyers
All top retailers have a team of buyers who are responsible for selecting new lines of products for their stores. You should manage to find the appropriate contact details online for most of the well-known brands. You’ll have to send a letter or email that explains the nature of your design, and then arrange a meeting with the team. During that event, you’ll have to highlight all the benefits of the product, and supply the buyers with any market research you compile. That way, you will make their lives easier and show them the level of consumer interest in the item.
Step 3: Design a pop-up shop
In some instances, the buyers will agree to stock the product straight away. However, in other situations, they might want to arrange a trial run. Make sure you present the idea of creating a pop-up shop within one of their most popular stores. That should assist you in proving that people are willing to spend money on your product. There are also specialists out there who focus their efforts on pop up shops and events. Be sure to use their services or at least ask them for some advice during the process. At the very least, you’ll need to:
- Create an eye-catching stall design
- Use stunning graphics to attract customers
- Make promotional materials to hand out in-store
Entrepreneurs who follow that guide stand the best chance of success when it comes to getting their items into established retail stores. Just bear in mind that most brands will not stock anything for which they have safety concerns. So, you will need to pay for formal testing and provide all the appropriate information during the pitch stage. You’ll also have to work out how many products you can produce at any one time. Once you know that info, you’re good to go!