When it comes to web design, what works for one person might not be appealing to another. But, at the same time, it is a crucial factor in the success of any website. As a matter of fact, many people judge a company’s credibility by the design of their website. Today, we will be sharing 9 web design strategies that really work. Web design impacts bounce rate, conversions, and more. That is why it is time to implement strategies that work instead of relying on your gut feeling.
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Website Speed Should Be Your Number One Priority
Research has shown over and over again that website speed impacts everything from user satisfaction and bounce rate to revenue and conversions. A slow website is the quickest way to send visitors away. And because users pay attention, search engines also do. This is why page loading speed is factored into search engine rankings. According to Webdesign Inspiration it is essential to do whatever you can to make your website as fast as possible, read the blog for more fantastic web design tips.
Make the most out of the Fold
Contrary to what some may believe, fold still matters. It entails prioritizing your content and utilizing the available space to pique users’ interest to stay. These tips can help you to do just that:
Your Headline Must be Descriptive and Clear
It should tell visitors what your website is all about and the benefits. Keep it brief and make use of power words.
Incorporate Your Primary Call To Action
To boost the likelihood for conversion, the fold is when the user journey begins. Your CTA must be visible and clear.
Make Use of Media
Audio, Images, or videos are excellent tools for emphasizing the point you are making.
Implement Hick’s Law
Hick’s Law dictates that the more options an individual has, the longer it will take them to decide. How does this benefit your website? You may be able to increase your conversions by merely restricting the choice you offer to users. Here are some examples of what you can do:
- Limit the number of items on your menu
- Emphasize on a single call to action
- Restrict form fields
- Only show social buttons for the networks where you are actively involved
- Focus on one goal per page
Keeping it Simple is Key
The term less is more must apply to your overall design. A substantial study conducted by Google has revealed that visitors do not find visual complexity appealing. The more comprehensive the design, the less attractive it is perceived by visitors. How does this translate to your website? Besides the points mentioned above, here are a few other ideas you can consider:
Ditching the Sidebar
More websites are getting rid of the sidebar and choose a single-column design instead, for instance. This is because it creates less distractions and emphasis is placed primarily on the content.
Sticking to Traditional Layouts
People relate better to familiarity and find non-standard website designs uncanny. Therefore, it is recommended to stick with a design layout that is familiar and rather focus on other methods to stand out.
Steer Clear From Sliders, Carousels, Accordions, and Tabs
Many website owners love to include carousels and it is a popular feature requested by clients. However, research has shown that they do not add value. The same goes for accordions, tabs, and sliders – they are often ignored. This is because users never really read the whole page. Most individuals simply scan, and that is why the likelihood of them making extra clicks is low.
Concentrating on Scrolling Instead of Clicking
How can you include all the relevant information on your website if you cannot use accordions or sliders? The answer is simple: just include everything in a single long page, including the information that is usually hidden away. It really works. Users prefer scrolling over clicking, that is why it makes more sense to include all your information on a single page instead of spreading it over multiple pages.
Using People in Images
Apart from using people to direct attention, also include them in photos on your website. Human nature is pretty predictable when it comes to connecting in real life or on the web. Putting a face behind a brand always resonates better with visitors. That is why most blogs have an “about me” page. But steer clear from stock photos and try to use images of people that are authentic and real. Include pictures of your staff members, yourself, or customers.
Utilizing the Right List Sequence
Utilizing both unordered or ordered lists is an excellent method for making information more accessible. But this is another area where user attention can be fickle. It is due to the supposed serial-position effect. Basically, it means that in a list, the items in the beginning and at the bottom are most likely remembered by users. The middle section is often forgotten. When you are listing benefits of your service or product, be sure to place the most crucial information where it will make the biggest impact.
Leveraging Social Evidence
The last of our web design strategies is about the professed conformity bias. This relates to the tendency of individuals to follow the crowd. Therefore, if a group of individuals favor something, others will be more likely to follow suit. An excellent way of leveraging this on your site is by providing social evidence. If you can show that other people have a favorable opinion of your website, product, content, or service, new visitors will be more likely to do so too. The easiest and most effective way of showing this is with loads of social shares, customer testimonials, and/or media mentions.
We have come to the end of our post and we hope you have found our 9 web design strategies that really work useful. Be sure to make good use of them to attract more visitors to your site, subsequently boosting traffic, conversions, revenue, and return visitors.