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9 Amazon Affiliate Marketing Tips 

Amazon is an amazing store to sign up with as an affiliate marketer – yes there are some people that moan about the low commission rate but you need to look too at the high conversion rate when you start promoting Amazon products too! Personally I am a huge fan of Amazon affiliate marketing on my parenting website.

If you are new to Amazon affiliate marketing, or perhaps you are looking to increase your earnings through Amazon, here are some tips to help you out:

***Disclosure -The links in this post may contain affiliate links and I may receive a small commission if you make a purchase after clicking on a link.***

9 Amazon Affiliate Marketing Tips

Familiarize Yourself With The Amazon Associates Agreement

It is very important to take note of the rules governing your Amazon Associates Agreement. There are many people that complain that they have been removed from the Amazon Associates Program due to an infringement. The rules change regularly and you will be notified via email when there are any changes. Make sure to always check for updates.

Keywords Are Important

Make sure to target long tail keywords – there will always be less traffic for long tail keyword but the keywords will be much more targeted and your conversion rate will be higher. Targeting buyer ready keywords is always a smart move. The closer a person is towards the end of the buying cycle the easier it will be to close a sale.

Some examples of buyer ready keywords are:

Best [Product Name]

Cheap [Product Name]

Buy [Product Name]

Good Price for [Product Name]

Here is an article sample: Best wheat grass juice powder – this post targets a buyer ready keyword and targets a number of products within the post.

You can make a best of post for any products from the best pond vacuum cleaners to the best organic nipple creams for breastfeeding moms. This will work in any niche.

Try out the awesome Jaaxy keyword tool below – you get 30 free searches!

Create Different Types Of Posts Targeting Amazon Products

There are so many websites that only focus on writing product reviews and while that is one way to target Amazon affiliate sales it is certainly not the only way.

I like to create a mix of the following types of content:

  • product reviews
  • best of lists
  • gift guides
  • VS posts – compare different products
  • useful posts – these I have found super for traffic and conversions. Think of a problem your reader has and solve it. An example of this could be a post titled “X Ways To Help Your Child Overcome Fear Of The Dark” which moms will find super useful and I can recommend products such as night lights to my readers.

Blog work in progress

Add Amazon Affiliate Images – The Right Way

You cannot take any images you want from the Amazon website and use them as you like to promote Amazon products. When you have activated Site Stripe you can get the html code for images complete with your affiliate link in them to use on your website. This is the only way that you can get Amazon images without breaking the terms of your agreement.

Here is a video tutorial I created at Wealthy Affiliate walking you through it. You can access all the training videos that I have published at Wealthy Affiliate using the free account.

Amazon store logo

Use In Text Links

You can add your Amazon affiliate links to your website in a number of ways – you can have ads, images or text links. Text links convert very well, so make sure to add text links to your content as well as ads and images.

Learn How To Create A Money Making Affiliate Website Today!

Promote Bounties

Bounties are an awesome way to make money as an Amazon affiliate because they are so easy to promote and they convert well. Amazon offers bounties – which are once off payments, for referring people to different Amazon trials, for example for Amazon Prime or Amazon Baby Registry. It costs nothing for your readers to sign up for a trial and you get a once off payment for each referral.

Sign Up For All Countries Where You Get Traffic

There are different Amazon stores in different countries. Check your website traffic and make sure that you have signed up for each country that you get traffic from, then make sure that you are using One Link to ensure that your readers can access any Amazon store from your website and you will be credited for those sales. There are also plenty of Amazon plugins that enable you to generate sales from different Amazon stores worldwide.

However you go about it, just make sure you aren’t letting sales slip through your fingers!

Promote Your Affiliate Links On Social Media

You are able to promote Amazon affiliate links on social media – however you must stick to their guidelines for social media marketing.

Make sure to add all your social media channels and all your websites to your Amazon account. This is essential so that Amazon can check that you are promoting their products correctly without spamming.

Ensure that you also disclose that it is an affiliate link every time you share one.

You can add affiliate links to Pinterest, Facebook and other social media so make use of this free way to generate more traffic to your affiliate links. Be sure to always stick to the rules of the social media channel that you are making use of.

Make Use Of Email Marketing

Email marketing is a great way to drive traffic to your website, so don’t forget to add your affiliate marketing posts to make affiliate sales on Amazon. Regular newsletters can mean all the difference when it comes to consistent traffic.

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Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

11 Comments

  1. I started using Amazon Affiliate to promote products on my blog about 2 years ago and it is definitely a good affiliate program. I just wish it paid higher commissions though, usually I just get around 5% which is not much compared to other programs that pay 25-50%.

    You mentioned that you have to use the SiteStripe feature to take Amazon images, I’ve been following that rule myself and so I haven’t got any problems. But I noticed that many bloggers that do product reviews use many different images, and those images look like they were taken off Amazon. Are they just breaking the rules and just haven’t been caught yet or do you think they’re getting these pictures elsewhere? If I only have 1 picture while they have 10+ pictures, it really puts me at a disadvantage.

    • Hi Kent

      I have seen lots of bloggers using any images they like from anywhere and that really is not a good idea since you can get your account banned so I don’t think it is worth it. 

      I know there are some plugins that you can use that gives you more options with regards to images so that is something you can try. I’ve tried a few plugins for Amazon but I really don’t like using plugins, I am quite happy doing my own thing 🙂 

  2. Really great article Lynne!

    The infor here is great as I have started my journey along the Amazon affiliate path so this was super helpful. Great tip about signing up for different countries where you get traffic. For some silly reason I thought I could only belong to one Amazon store! Live and Learn.

    Also your list of product post types are great! I have only done reviews but with these options I have all sorts of ideas running through my head now!

    Thanks again for a super helpful post!

    • Not at all Tim – you can sign up for every single country. The trick is to use your same account and sign up with each one. Don’t create a new Amazon account because that is I believe against their terms. Once you have log in details for Amazon.com you can use those same login details for all the Amazon sites. 

  3. What a great post and advice on how to target Amazon Products!So many wonderful ideas, I like how you list the ideas and suggest making a mix of content. There seems no limit to the ideas about what to write about and content to create to meet users needs.

    Can you explain a bit more what ate the Amazon Bounties please. is it only Amazon Prime or Amazon Baby Registry?  Are there any others?As a starter what countries do you recommend starting up for?  USA, Canada, England, what others?Thank you John

    • Hi John 

      There are loads of different bounties that you can market – some are for a limited time only and some are always there like Amazon Baby Registry. You get Amazon Wedding Registry too and of course now that is it Christmas you will see loads of different promotions. 

      Go to your Amazon Associate Account and you will see “promotions” on the top menu, hover over that and you will find bounties from the drop down menu. 

      When it comes to which countries to sign up for an Amazon affiliate account I recommend you check your Google Analytics and see where your traffic comes from! 

  4. Thank you for the tips on how to be affiliate marketer of amazon. I am new on this field of online marketing but i found your post useful as i get insight on how i can get earning through amazon.

    I am afraid of not using English as my mother tongue but your explanations are very clear to me .

    Thank you

  5. Useful post with helpful tips. I have been asking myself what would be my niche on Wealthy Affiliate but with this post i have already found it ” promoting amazon products ” and i am sure with these 9 affiliate marketing tips will help me to get more knowledge in my business.

    Thank you

    • Your niche will have to be a little narrower than just Amazon products – that is just one company to promote. 

  6. Hi, Lynne!

    From my experience with Amazon, it’s an awesome way to earn commissions from recommending products within a niche that you love! OK, the commissions aren’t exactly life-changing BUT if you have enough traffic on your site which produces a number of sales consistently, those commissions can soon add up to create a full-time passive income.

    That’s the beauty of affiliate marketing, there’s no cap on your earnings. The more effort you invest, the more income you generate in the long-run. It’s AWESOME! It’s just a shame we can’t say the same thing about a “JOB” lol.

    In regard to Amazon’s Associates agreement, I agree that folks MUST read it before getting started, otherwise all that hard work could go to waste by failing to comply with the rules. It’s happened to me with other affiliate programs in the past. GRRR!

    And as for targeting keywords and writing product reviews, they are the absolute best effective and also fun methods for reaching and helping LOTS of people online, in my opinion.

    However, my days of socially sharing Amazon affiliate links are long gone. Don’t get me wrong, I think social media (mainly Pinterest) is a great way to drive traffic to your links and make sales.

    But I think too many affiliates are using that approach, so I would rather stand out from the crowd by having my own website and giving my audience “value” which will create MUCH more success.

    As for the Amazon image thing, I was under the impression that we could take ANY image we choose. Or have the rules now changed?

    Thanks, Neil

    • Neil I believe in the past you could take any images, however I have now heard you must only use the images in the way that I mentioned. 

      I know a lot of people moan about the low commission rate with Amazon and yes of course it would be amazing to earn higher commissions, but the conversion rate is so good for me compared to other programs that I would rather focus on Amazon than any other affiliate program. 

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