Is your business struggling to get new customers? It can be difficult to grow your business if your customer base isn’t growing too. Bringing in new customers to your business can help increase your sales, and could even lead to brand loyalty.
To help your business bring in new customers, you need to develop an effective strategy and use some different ideas to boost your sales. If you’re short on inspiration then never fear – we’ve got some answers here!
Take a look at these 8 ways to attract new customers to your business.
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1. Revamp your website
A website refresh can be a great way for you to attract some new customers and generate renewed interest in your business. You’ve got a great opportunity to try out some new visuals and conduct tree testing to make sure your website delivers exactly what people need. A new website deserves a fantastic promotional campaign to go with it, so make sure you come up with some great ideas around how to promote it effectively.
2. Put on some enticing promotions
Running promotions can be an excellent way to attract new customers. You can provide new customers with a special discount on their first order, as well as offer useful extras like free shipping. Promotions can be beneficial to your business, so long as they don’t cost you money. Only put on promotions that you can afford, and be sure to measure their effectiveness so that you can run them again in the future if needed.
3. Try a referral scheme
Your existing customers can be a fantastic gateway to new business, which is why many online businesses use referral marketing to help boost their sales. Customers are 4x more likely to buy something when they’ve been referred by a friend, making a referral very valuable to your business. If you choose a referral that encourages your existing customer to shop again, that could be an effective way of ensuring repeat business and maintaining good relationships with your existing customers.
4. Create eye-catching social content
An effective social media strategy can have a significant impact on your sales. Not only can it help you to create a buzz around your business, but it could help you to boost sales of a particular product or service too. You’ve got some exciting opportunities here to be creative and make an impact with your visual and photo content.
One way to generate some fresh and exciting ideas is to look at what your competition is doing and see if there’s anything particularly effective you could be doing to give your business a push. It’s great to get inspiration from others, even if they work in a different industry or have a different budget to you.
5. Work with influencers
Working with influencers can be a fantastic, cost-effective way of boosting your sales. Influencers use their channels such as their blog, YouTube channel or Instagram account to provide recommendations, which again ensures the good word of mouth that can influence someone to make a purchase.
If you can find influencers with the kinds of networks you want to target, you could bring your products and services to a whole new audience. Learning how to work with influencers for the first time is a learning curve, but it can bring some impressive results to your business.
6. Improve your SEO
SEO is an important element of your online presence. It helps boost where you appear in the search engine rankings, helping more people to find your business. Improving your SEO will help make your business more visible online, which can be great for generating new visitors to your website and entice them to make a purchase. SEO is no longer about simply stuffing keywords into your website copy, you need to be clever about it and make sure that the content you’re providing is useful and meaningful to the reader.
7. Focus on getting good reviews
As mentioned in the points above, word of mouth is vital for your business. Having good reviews for your website, products and services is a must to be able to attract new customers. When people buy products online, they don’t get to touch or see them like they would in a store, making people more hesitant to purchase. Armed with a tonne of good reviews, however, a customer might be more willing to make a purchase. Include Trustpilot or Tripadvisor reviews on your website and respond to comments where you can – it can make a big difference to how people perceive your business.
8. Treat new customers well
Attracting new customers is important, but it’s retaining them that helps you to make them the most profitable. Providing new (and existing) customers with good customer service is a must for enticing them back again. They’ll remember the good experience that they’ve had, as well as potentially tell their friends about it. From shipping orders quickly to providing free gifts and other touches, there are some special things you can do to really win over your new customers.
Another important element of treating customers well is to reward them. You can introduce some excellent customer loyalty schemes that keep your customers coming back again and again. There are different types of rewards you can offer from special promotions and preview events to point collection schemes. Remember to shout about your loyalty scheme across your platforms and marketing, it could be a good incentive for customers to check you out.
Attracting new customers to your business isn’t always easy, but there are a lot of things you can try to draw them in. Try to get feedback from your existing customers about the things they love about your service, as well as the things that could be improved. Armed with some great new ideas to generate interest in your business, you’ll soon have those new customers knocking down your door!