First impressions are lasting and have an immense impact on prospective clients. Consumers make quick conclusions about your service or product based on first impressions. The same philosophies apply to the initial impression your brand gives to business partners and suppliers. It influences their decision on whether they choose to do business with you or not.
A modern logo that is impactful and embraces who you are as a brand and what you stand for, can go a long way in establishing good business relationships. Your graphic chart and logo must be repeated across all media presentations which form an essential part of any branding and marketing process. Here are some ways your logo impacts your brand.
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Businesses have a few seconds to make a good impression on consumers and convince them to consider their products or services. A logo can quickly grab the attention of potential customers and communicate your business’s primary values in a creative way.
A Solid Initial Impression
You only have one opportunity to do this right. Your brand logo is the first impression that consumers have of your business. If it is well designed, it could pique their interest to find out more about your company and the products or services you offer. If not, it could drive potential customers away instead of making a solid first impression.
It Is the Groundwork For Brand Identity
Positive branding is about communicating your story to influence consumers’ emotions, it is that simple. While logo design is an essential part of any business’s brand, it is also the groundwork for the whole narrative on which your brand is created. Fonts, colors, and tones, all are governed by the story you are trying to convey, and your logo is the theatre where the story plays out. All these elements will translate from your brand logo onto all branding supplies – from landing pages to letterheads and business cards. It is important to create a solid, marketable brand persona.
A Logo is Memorable
Logos are the point of association and the symbol which customers use to identify your brand. The idea is for people to immediately connect your logo to a memory of what your business does, and more essentially, how it made them feel. Since logos are visual, aesthetically pleasing elements, they trigger optimistic recall about bands that might not be accomplishable by a company name only. People are also more likely to forget a business name but will easily associate a logo with memories of a specific brand.
It Gives You an Edge Over Your Competitors
With a memorable and exciting logo, you can let consumers know that your brand is unique. There might be twenty other coffee shops in your area, but if yours is the only shop that has a logo that drives a message of sustainability and being green with an interesting earthy logo, it will be memorable.
Your logo tells a story, and it conveys your core values. It is also what distinguishes you from your competitors.
Promoting Brand Loyalty
Consumers want consistency and as your brand expands, your logo will become more recognizable to a broad range of customers. This familiarity generates the opinion that your brand is accessible and trustworthy. Once consumers like your brand, they will repeatedly seek you out, and a logo is the first thing they will look for.
Your Audience Demands It
Logos are the first things that audiences look for when they notice communications relating to your brand. It should be prominent on all marketing supplies, such as flyers, ads, business cards, etc. If your brand does not have a logo, or one that does not stand out, then you are missing out on an excellent opportunity to make a memorable impression on your target audience.
We hope you have found this post about 7 ways a logo impacts your brand useful and that you will keep this in mind the next time you are designing a logo or thinking about updating your existing one.