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7 Ways To Increase Engagement With Your Target Audience

If your content isn’t effectively engaging with your audience what can you do? There is no easy answer for every businesses engagement strategy but a good place to start would be taking a step back and analysing what is working and what isn’t and most importantly, why.

In this article we take you through 7 ways to increase engagement with your audience.

7 Ways To Increase Engagement With Your Target Audience

Know your audience

If you don’t know your audience how do you expect to write content that engages with them? It’s important to know who they are and what they are looking for. You can do this by creating a fictional audience persona. Include elements such as where you buyer lives, their age and gender, their education level and profession, their hobbies, relationship status and buying motivations.

Once you have created a fictional consumer who represents your brand you visualise exactly who you are trying to sell to.

Know what content they are looking for.

Be consistent & reliable

So you finally have grabbed your audience’s attention? Great, now remember that you keep this level of content consistent.

There is nothing worse than to start creating engaging content to then posting nothing for the next few weeks. There is so much choice online, that if you don’t keep your consistent and engage with your audience regularly, they will simply just go somewhere else. If you deliver valuable content consistently, your readers will hang around long enough to consume it.

Develop visual content

If you want to build on your engagement create visual posts that will catch your audience’s eye. This is also important to compete with other brands or content that is trying to get your audience’s attention. It has to look professional, polished and aesthetically pleasing. Create content that people aspire to.

Business marketing Team

Monitor and respond to engagement

You can’t expect to engage further with your audience if you are not engaging with them. Make sure you monitor your comment sections, respond to audience comments and engage with their engagement. This showcases that you are a friendly brand that cares about community growth. Brands that practice a good customer engagement strategy will enjoy more customer loyalty and growth than brands who don’t.

Just remember that it’s time sensitive. It is important to respond quickly as the opportunity for engagement will get cold the next day. Your audience will perceive this as a lack of caring from your brand and might not comment again in the future.

Harness the right social media platforms

Remember to use the right social media platforms for your audience. Not all platforms will appeal. Finding the right platform relies on knowing which social media your consumers most often frequent. The most important thing to remember is that regardless of which platform you decide to use you need to create content specific to that platform.

Nothing loses engagement like a cluttered feed or lazy, boring content.

Timing is everything

Even if you create the most engaging content, there’s little point if no one is looking at it. You be unsuccessful because you’re posting at times when your audience isn’t online, maybe they’re asleep or at work? It’s important for your business to figure out your ‘Goldilocks’ time to see when it’s just right to post your content.

Monitor your data

To successfully analyse how you are engaging with your audience you will need to track and monitor your data. Each platform has a section that allows you to look at your target audience. Use this to track and monitor your social media engagement data. Once you have this information you can now plan the types of content that best works for you and which platform is working to best deliver engagement.


About The Author

Written by Stuart Cooke, Blog Editor at courier comparison specialists Irish Parcels and NI Parcels.


 

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Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

3 Comments

  1. I truly believe that you need to know who are you trying to reach. You just can’t see what happens. Giving your audience the very best information is what makes you creditable. Your post os something real that we all have to face in our online business and if we can get this right, then that is where your success will come from. I have enjoyed you page hope to read more. 

  2. Hi Lynne, very helpful post this is. For a rookie getting things started with affiliate marketing, I find this very informative. The aspects I need to develop more on my website are to develop my visual engagements and getting my timing right. Sometimes I do post late in the night due to my work stress, I guess thats been a major setback for me. Also, I’m short of options when it comes to giving adequate visual representations to back my writings in order to engage people more. Thanks for the info.

  3. Hi  

    You have raised 7 excellent points. I see it like fishing, you need to caste the rod where the fish are, but you  have to attract them using the right bait. You need the right information, be  engaging, and generally keep  your public  entertained. You want them to come back for more. I think the info in this article is very informative and I will be use it in my forthcoming articles in my business.

    Thank You

    Antonio

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