When you start your own business there will be lots of things on your to do list. One of the important things you need to do before you launch your company is to define your branding.
Your logo design is a very important aspect of your branding. Your logo is much more than just a pretty picture to stick on your company letterhead and your packaging, it needs to speak to your target audience, it needs to tell them about your brand and what you stand for.
So how do you go about designing your logo and what will make your logo become an important part of your brand identity? Emedia Creative – Logo Design Sydney shares some elements of great logo design:
The simpler your logo is the better and the more impact it will make. You need to steer towards a clean look.
A logo with lots of detail will lost it’s impact when you consider all the different ways you will be making use of your logo. You will need to take into consideration how your logo will look on your product’s packaging, on your company stationary and on all different types of social media too. Play around with your logo in different sizes and formats to see how your logo stands up.
Make sure that your logo has a fresh and original look while still bringing across the feel of your company. While using a certain type of symbol may clearly bring across what your company does you may find that a number of your competitors are using that same symbol already.
You want to come up with something completely unique so that you stand out from your competitors.
In one quick glance your logo should be easily recognizable and remembered. If your logo is complicated and stuffed with too much detail nobody will be able to decipher what is in your logo without really taking a good hard look at it, and it won’t be easily recognizable or memorable.
Remember that your brand is competing against loads of competitors, if your logo doesn’t make an impression on its own you will certainly be lost in amongst competitors!
Going with something that is trending is a mistake, a trend blows over and is yesterday’s news. Give your logo a modern look that will stand the test of time so that in 5, 10 or 50 years time your logo still has a funky and up to date look.
A logo that will still look modern with time will benefit you for many years to come.
As mentioned previously your logo needs to be functional in many different ways. This means your logo needs to look great when it is large and when it is tiny, when it is printed on different backgrounds and on different products.
You may one day want to create branded products such as shirts, pens, caps, diaries and bags. Would your logo look good on each of these?
How does your logo look when you print it vertically and also horizontally?
How does your logo look when it is printed in white or in black? How about printed on a black background?
Make sure that all parts of your logo are integrated, so they work well together and compliment each other. They also need to be able to stand alone and still work well so that they can be used separately too when needed.
In Proportion & Symmetrical
It is important for your logo to be well balanced and in proportion so that they are visually appealing.
Another few additional things to consider when it comes to your logo:
- Colors – each color has a different psychological effect that you can benefit from so pay attention to this.
- Words – your company name and a slogan can make all the difference. Something catchy will go a long way!
- Fonts – different fonts convey different messages, a font can make or break your logo.
- Shape – circles, triangles and squares can be used and appeal to the logical side of your brain
If you look at the logos for some of the big time successful companies like Coca Cola, Apple and Nike for example you will see that they use all these elements in their logo design.
Bringing all of these elements together to create an awesome logo takes some creativity, talent and some inspiration.
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