Every successful business understands the importance of good SEO to boost their online visibility and attract more traffic to their website. SEO is a broad topic, but we have narrowed down six tips that are crucial to SEO success. When it comes to SEO in 2020, these tips can assist you with taking your website to new heights.
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Setting up webmaster tools to assist with optimising your site’s visibility
Webmaster tools are critical for anyone who takes SEO seriously. These tools can give you valuable insight into the performance and health of your site, to subsequently boost your rankings in search engines. Both Bing and Google offer their own webmaster tools. You can set both up on your site and upload a sitemap.
Check your webmaster tools for any abnormalities or alerts in site performance. Webmaster tools can give you the right insights on crawl errors which can be fixed by you once they come up. Keep an eye on websites that are linking to you and discard spammy links. Look for keywords that can enhance traffic to your site and find fresh ones that you might have overlooked.
Investing in SEO experts or a paid SEO tool
The most powerful benefit of hiring a reputable SEO Company or using a paid SEO tool is being able to do competitor research. You can identify the keywords that your top opponents are ranking for. You can evaluate where t hey are obtaining backlinks from. If you are looking to take your SEO strategy to the next level, then investing in an SEO agency or SEO tool like Moz, SEMRush, and ahrefs, is the way to go.
Staying on top by reading through industry dominating blogs
SEO is ever-changing, and it is crucial to stay in the loop. The most efficient way of doing so is by following industry leading blogs, like Search Engine land or Webmasters Central blog, that disclose the latest news. Try to visit these websites every day as part of your daily routine to check for the top news or any algorithm changes.
Using analytics to gather valuable information about organic traffic
The search engines keep putting more emphasis on user experience and engagement metrics. Many SEO tools do not assist you with how organic sections are behaving on your site. An analytic package such as Google analytics can reveal this information to you. Google analytics is the most universally adopted tool and is free.
Irrespective of the tool you are selecting, track your organic traffic section to assess whether your pages are attracting users and keeping them engaged. The primary metrics to evaluate are time spend on pages, bounce rates, and new versus returning website visitors.
Creating a long-term SEO plan
The thing you have to understand about SEO is that it is not a once off exercise and it does not happen overnight. It can take months or years to start dominating search results. It is worth creating a long-term SEO strategy that consists mainly of these five sections:
- Do an SEO audit or have it done by an SEO expert to assess your current situation.
- Set goals of total applicable search volume.
- Set a budget for SEO.
- Assign SEO resources.
- Do competitor research.
- Do keyword research.
- Your business goals – what do you want the business to achieve in the following year?
- Audience goals – who do you want to reach and where?
- SEO goals – to align your SEO plan with business and audience goals.
- Decide on a frequency to assess whether your goals are on track.
- All-embracing strategy
- Tactics and actions
- Activity schedule
- Implementing your SEO plan
- Setting up short-term and long-term reporting on goals
- Learning and optimising on data
Uncovering top competitor keywords and targeting them
Finding the right keywords for your business can be time consuming. Keep in mind, your business is not the only one in your industry. You can take keywords that are working for other sites and make it work for yours. You can look for keywords of competitor sites and target them. It helps to download a CSV of all the keywords your competitors are using so that you have data on how much site traffic they are bringing in.
SEO is critical for any business to attract more visitors to their website and to promote returning customers. The six tips we have mentioned in this post are critical in any SEO strategy.