Most businesses today, both online and offline have a website, and the ultimate goal of having a website is getting quality traffic in order to make sales and income. If you have an online business with no traffic to your website your business is not going to survive long at all.
While you can pay to get traffic to your website many businesses don’t have the necessary finances available for PPC traffic campaigns and other forms of paid traffic. Even when a business does have the funding for paid traffic campaigns it is very important to ensure that your are getting a ROI (return on investment), otherwise you are working at a loss and throwing your money away.
If your business is a startup you really want to keep your expenses down to a minimum while still driving traffic to your website. Here are some free ways to drive free traffic to your website.
***Disclosure -The links in this post may contain affiliate links and I may receive a small commission if you make a purchase after clicking on a link.***
Quality Content and SEO
The best type of traffic you can get is organic traffic. These are people that are actively searching online for what you are offering, making them ready to buy your products and services.
This type of traffic is going to take a bit of time to get going. You will need to create high quality, unique and relevant content that targets the search terms that your potential customers are searching for.
The starting point is to conduct keyword research – I recommend using Jaaxy keyword tool for this. It is the keyword tool that I use because I believe it is the most powerful and great value for money.
You get 30 free searches to try them out, so go for it!
The next step for gaining organic traffic is to take those keywords and make sure that your content is properly optimized to target them. read my article sharing 10 SEO Tips for Beginners to get started.
Promote Your Website On Social Media
It is free to join social media platforms and many you are probably already on. I recommend that you join the 6 of largest social media channels: Facebook, Twitter, LinkedIn, Google Plus, Pinterest and Instagram.
By having a profile on each social media channel for your website you are creating authority for your business and when you start getting followers and sharing your content you will start getting traffic to your website. Social media traffic will most likely be your first source of traffic since it is something you can start immediately.
Pinterest has been a huge source of traffic for my main business website – here is my Pinterest Content Marketing Guide for Beginners to get you started.
Get Onto Youtube
Video marketing is massive and you don’t have to be an expert to create Youtube videos. If you don’t want to be on video you can use a free animation program to make an animated video such as Biteable.
Youtube search has become very popular with many people skipping Google completely and making Youtube their go to place to find content. If you are not on Youtube you are losing out on huge traffic potential.
Make sure to SEO your Youtube videos so gain Youtube search traffic.
Host A Giveaway
Everyone loves a freebie so make sure to run some on your website – promote the giveaway on social media to get people to your website. This is a sure way to kick start traffic on your blog as well as to start gaining some social media followers.
Make sure that you get your readers to enter a form on your website to enter the competition so that you have their details to add to your list.
Build Your List
One of the best ways to get free traffic is email marketing. When you get some visitors to your website its great but what is going to bring those readers back again? Yes they may become a loyal follower and come back every day but with all the information that is online these days even the people that intend to come back may never return.
If you have that readers details you can bring them back any time you like via newsletters. Start building your list as soon as possible.
You can get start with email marketing for free. I currently use Sendpulse – they are free to use up to a certain amount of subscribers and emails. You can read my full SendPulse review here.
Mailchimp is also a very popular email marketing company and they also offer a free account up to a point.
Submit Some Guest Posts
Find some websites in your niche that accept guest posts. Take careful note of their guest post guidelines and submit some posts for them to publish.
There are great benefits associated with guest blogging. You will gain a relevant backlink to your website which is very helpful for your SEO and ranking your website higher. In addition to that you will get traffic and be exposed to new readers. This will help to build your reputation as an authority in your niche.
The above 6 methods are solid and simple ways for new bloggers to get free traffic to their new websites. I’ve just been reading over Brian Dean’s 27 Ways To Increase Blog Traffic and I’ve learned a good few things that I am going to implement on my websites soon. If you are looking for some more indepth techniques it is a must read so check it out!