5 Ways to Put Your Supplement Line on the Map

Dietary supplement use is extremely popular in the United States for a variety of reasons. These include an increased awareness regarding obesity and other health problems in recent years, the general popularity of healthy lifestyle choices, and evidence that some supplements, especially vitamin supplements, contribute to greater well-being with little risk. Last year, the Council for Responsible Nutrition found that 77% of Americans were taking dietary supplements. With numbers like that, it’s little wonder that entrepreneurs see dietary and nutritional supplements as lucrative opportunities.

Of course, with great popularity comes great competition, and a new supplement line needs ways to stand out. Here are some of the most important things to consider for a successful supplement business.

Competitive Analysis

With so many high-quality supplements out there, you’ll need to learn as much as you can about your competitors to figure out what you can do better. A proper competitive analysis entails figuring out what products your competitors offer, how they market them, how well they engage with their audience, and how well they sell. Once you know about your competitors, you can start forming a strategic plan to either reach a portion of the market they’re neglecting or outperform what they’re doing for a competitive advantage.


One of the most important things you have to decide is whether you’re going to mix your own formulas or if you want to partner with a manufacturer. Working with a contract manufacturer offers several advantages, including the ability to skip licensure since your manufacturer will be responsible for following FDA guidelines and best practices. They can mix your custom formulations and produce supplements in many forms including capsules, softgels, powders, tablets, and more.

Soft gelatin capsules are especially popular due to their versatility in allowing oral delivery of ingredients that can’t be delivered in other forms. Softgel manufacturers in USA can produce the highest quality products in sterile environments and offer custom packaging for your products. This is the easiest way to move your product line from the concept stage and into your customers’ hands.

Supplements business

Content Marketing

This is the future of online advertising, and it refers to any original content you produce that showcases your expertise, products, or services. If your competitive analysis showed that your competitors were failing to reach a subgroup of potential customers, you can make content geared towards them. Examples could include posts on fitness forums showing off the benefits of your workout supplements or videos explaining how your vitamin supplements provide health benefits for specific age groups. As long as your content answers questions and provides solutions to problems, people can connect with it.

Customer Service

Your customers are your most important resource, and it’s always easier to retain a customer than earn a new one. Even if you can’t offer the best prices or outdo your competitors in other ways, offering the best customer support can turn the tide in your favor. ServiceNow call center software can help you offer personalized and memorable customer experiences.

These are true omnichannel integrations that grant customers the convenience of being able to contact your agents through their preferred means, whether that’s a voice call, web chat, text, SMS, email, and more. It also lets them switch seamlessly between communication channels if needed, all while staying in contact with the same agent. A simple unified agent desktop also improves the agent experience by letting them easily keep track of conversation across all channels, which saves everyone’s time.


Objective and key results are a management framework meant to increase productivity, improve transparency, and ensure clear goal-setting within a company. It consists of two basic components.

Objectives: These are your main company goals. It’s best to focus on just a few at a time. For your supplement company, you may want to increase sales by 20% before the next quarter.

Key Results: These are the metrics by which you measure progress toward your objectives. If after the first month, your sales had increased by 5%, you would need to step up sales in the following two months to reach your objectives.

OKR tracking is a powerful tool that’s been used by companies like Google, Microsoft, Amazon, and Uber. OKRs can help you bring your supplement company to the next level as well.


Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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