As great as it can be, the internet is a dangerous place. All it takes is one mistake for a hacker or fraudster to steal your money or even your identity. Because of this, it’s important that you’re wary and don’t do business with any company unless you know you can trust them. If you’ve been struggling with sales recently, it’s probably because your ecommerce lacks the credibility that most sensible consumers look for. With that in mind, here are five ways you can build up trust.
Show Security Badges
With credit card fraudsters aplenty, you can’t blame consumers for being a little more careful where they submit their details. Because of this, you should make sure that you display security badges on your site. This helps to build your company’s credibility and gives customers peace of mind. That being said, you should avoid showing too many different badges, as this is something fraudsters tend to do. If you did the same, it wouldn’t have the effect that you’re after.
Display Sharing Buttons
Social media is an incredibly popular marketing tool, and is one that’s cost-effective, encourages communication, and gets the word out about your company. A large following also boosts the credibility of your business, as fraudsters and crooks would have a difficult time gaining such an audience. Because of this, it’s important that you let customers know about your following and display social media sharing buttons on your site. Ensure they grab attention, or they won’t help.
Make Communication Simple
When you can’t get ahold of someone from a company, it’s a clear warning sign that something is wrong. Because of this, you need to ensure that your contact information is clear and visible on every page of your site. You may also want to change to 1800 numbers, as these enhance your company’s image. Make sure you have a variety of ways for customers to reach you, including by phone, post, email, and social media.
Publish Original Content
Publishing regular blog content takes a lot of hard work and commitment, but it shows potential customers that there is someone living behind your site and that this person is an expert in the field. Just make sure that the content you post is professionally-written, grammatically correct, and doesn’t contain any typos, as this could kill your credibility. If you don’t have the time to do this work yourself, you could always hire a marketing agency or copywriter to do it for you.
Offer Simple Refunds
Buying online is incredibly tricky, as you don’t know exactly what you’re getting until it arrives in the mail. This means that customers like to see that they can have a refund if they’re not 100% happy with their purchase. Because of this, you should write up and display a clear refund policy for your customers to see. This way, they know that the risk of their purchase is as small as possible, so they’re much more likely to take the leap and go through with it.
Credibility is everything for online businesses, so use the tips above to build trust in your brand.