When it comes to your brand, having a successful digital presence is crucial. To do that, you have to find ways to drive traffic to your website and social media pages. With so much clutter on the internet, it can be hard to stand out from the crowd and entice users to visit your website over the competitors. Use these simple tips to get your brand seen, and drive traffic to the channels that matter most.
Add Social Links to Your Email
Most people use a mix of marketing avenues to reach customers, and one of the most popular is email. One very simple way to drive traffic to your website and business’ social media profiles is to add follow buttons to the end of your email. Adding these to the footer of your email is a non-intrusive way to remind your customers to follow you on all social channels, and has been proven to increase traffic. This is fairly simple to do, and just requires a small amount of code. Be sure to add them as icons to help draw the reader’s eye to them.
Write About Trending Topics
It’s likely that you’ve heard the phrase “timing is everything”, and it’s true. One of the best ways to generate interest and drive traffic is to capitalize on trending topics. Keep in mind, these topics should be relevant to your line of business or industry to be successful. Think about how large the internet is, by the time you write an article there are likely hundreds of others already created around that same content. Writing about new and trending topics is a good way to get in front of potential users before the internet becomes saturated with similar articles, giving your brand a chance to show up higher in Google’s search results and receive increased lead generation.
Vary Your Social Media Content
Posting a link to social media isn’t enough anymore. It’s okay to include this in your posting strategy, but studies have shown that native content performs best on social media channels. The algorithm on Facebook and LinkedIn especially favor native content. So what exactly is it? Native content refers to posts that keep users on the platform, like pictures, infographics, and in-platform videos. If you’re sharing an infographic from a whitepaper, for example, call out a valuable stat and include a link to it in the copy of your post.
Incorporate Keywords into Your Blog URL
As a content creator, it’s likely that you’re no stranger to using keywords in your content. Including a relevant keyword in the URL of your content has been proven to increase traffic. You don’t need to force the exact keywords into the article in a way that seems unnatural, however. As long as the keyword is similar, you’ll still be able to rank for it.
Create Solid Meta Descriptions
Meta descriptions are important for building SEO value and searchability for your site, but users read them as well. Within the 160 character limit, provide users with a reason to click on your article. This is your chance to grab their attention and give them a sneak peek into the information they can find within your article. Try adding a CTA like, “read more” or “learn more tips here” to entice readers to click.
Small changes to your current marketing efforts can make a lasting impact in the minds of your customers. Increased visibility and site traffic can greatly affect conversions and help take your brand to the next level. By following the tips listed above, you can give your customers a reason to visit your site.