There is nothing more heartbreaking than seeing a great product fail because of poor packaging. And this happens much more often than people imagine. The packaging is what will allow your product to stand out on a crowded shelf. It will also be a reflection of the product inside. So, there’s no point in spending money and time on quality control and research and development if you can’t get the packaging right. Let’s take a look at packaging design mistakes you should avoid at all costs.
Table of Contents
Not Thinking About Production or Shipping Costs
One of the biggest mistakes when designing packaging is going for the looks only. But you also have to think about production costs and logistics. The shape you pick for the packaging can have a huge impact on how it will be shipped. For instance, choosing the wrong shape could affect how many will fit on a pallet, and how many you can send per shipment. This can make a bigger difference on your bottom line for something that could be so easily fixed.
Another thing you need to avoid is using excessively bulky material. If you can, look at flexible packaging options instead. If you want to know more about custom packing, thepkglab.com is a great place to start.
Flexible packaging is easy to produce, adapts to the shape of a product so it takes the least space possible, and is easily customizable as well. It will help reduce inventory costs by making sure that fewer items are damaged during transit.
You also want to avoid packaging that will confuse your customers in any way. For instance, if you’re selling a fruit scented cleaning agent, you don’t want fruits to be the main design element. You want people to know that this is a cleaning product first and foremost. This is usually done by using the right type of font and prioritizing text. This can also be done by adding elements associated with cleaning. The type of container you use will also make a difference here.
Having too little packaging can be an issue. You want to be able to protect the product. However, there are some cases where packaging is simply excessive. Customers today are more environmentally conscious than ever, and you will hear from them if you’re using too much material on your product’s packaging. On the other hand, by using less packaging and going for sustainable and recycled/recyclable options, you might gain their favors and they may choose your product over a competitor’s.
Changing Packaging Too Soon or Often
This is another common mistake to avoid. You want people to have the time to get familiar with your product. If you change the packaging too soon, they might assume that it’s not available anymore. Or people might assume that there was a major change to your product or that it’s a different product altogether.
These are just a few examples of packaging design mistakes businesses need to avoid. Packaging should be a priority, so take the time necessary to pick the best one both in terms of aesthetics and logistics.