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3 Things You Definitely Need To Include On Your Website (And 3 Things You Really Shouldn’t)

As any business owner surely knows by now, there are many benefits to having a website to promote their company. If this is you, we hope you have something up and running online. However, care needs to be taken. While you do need to fill the pages of your site, there are certain things you should definitely include, and other things that you really need to avoid. To stop you from making any potential pitfalls, we have a useful guide right here.

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As any business owner surely knows by now, there are many benefits to having a website to promote their company. If this is you, we hope you have something up and running online. However, care needs to be taken. While you do need to fill the pages of your site, there are certain things you should definitely include, and other things that you really need to avoid. To stop you from making any potential pitfalls, we have a useful guide right here.

1. An ‘about us’ section

Who are you? What does your business do? What can your customers expect from you? The answers to these three questions need to be answered on your ‘about us’ section, which should ideally be on or within easy reach of your homepage. In short, it’s what we call the ‘elevator pitch,’ a short and snappy piece of speech that lasts as long as a ride in an elevator. You need to inform and capture the interest of the reader, giving them all they need to know about your business, giving them the incentive to spend a little longer on your site.

Avoid: This is not your autobiography, so don’t bore the reader with unnecessary details. You can go into further detail on your blog, but any visitors to your site won’t care about the finer details of your life when they initially click onto your pages. Look at it this way. Ever been stuck in an elevator with an extremely boring person, waffling on about their tedious day? Don’t be that person!




2. A product portfolio

Your website needs to showcase your work, with examples on each page, and a specific section of the site where you can add more detail. This is your portfolio, an effective way to market your value to your potential customers. If you sell or make a specific product, this should include images, and you need to ensure they are of good quality and in high-resolution. You might also include video, the benefits of which are in this article. If you don’t work in a visual field, you should include links to your best work elsewhere, such as published articles, or testimonials from your customers. In short, find a way to showcase what you do, and highlight the benefits to the customer.

Avoid: Don’t show everything. You may be proud of your work, but cluttering the web page with too many images or video’s is going to slow down the the page. This will frustrate the visitor to your site. Don’t include links to everything you have ever done, unless your portfolio is limited. Weed out the good from the bad (or average) and only showcase your best work. The average customer or client doesn’t need to see everything. Instead, a few of your shining examples will be sufficient to gain their interest.




3. Extra features

There are certain things you can add to your site that will benefit the visitor. This includes links to your social media channels, ‘call to action’ buttons that will direct the customer to the places you want them to visit, and a ‘live chat’ function to speed up communications. These things aren’t essential, but they do add value to your website.

Avoid: You don’t need all the ‘bells and whistles’ that your website provider offers. There may be things that are irrelevant to your site, and would just clutter up your pages unnecessarily. Alternatively, some features, such as auto-playing videos, pop-up advertising, or flash images, are going to frustrate the visitor to your site, and may drive them away, never to honour your website with their presence again.

Finally

With time and effort, you will have a great looking website that serves both you and the customer. Be sure to include the essentials mentioned above, and avoid anything that will be distracting or frustrating to your visitors. Continue your research into what makes a good website by looking at other articles on this site, and be sure to learn from your own experience as you travel the virtual highways of the internet.

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Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

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