If you don’t think sneaky marketing works, consider the people who persuaded us to spend money on bottled water even though most local water is just as pure. Or think about the holidays we now feel obligated to buy cards just because Hallmark slid them under our noses. Of course, not all sneaky marketing is meant to be deceitful or to trick people into doing something they wouldn’t normally do. When done right, it’s a subtle way of creating brand awareness and giving consumers another option. It’s a way of making your brand the first thing that pops into their minds when they think of a certain product or service. If you’re not sure how to do it, here are just a few ideas to get you started.
Giving away items is one of the best ways to garner attention for your brand. If your business deals with actual products, it’s great if those giveaways are samples of something you sell. But no matter what type of business you have, promo items can help keep your business at the forefront of people’s minds. Research shows that most people keep promotional freebies for about eight months. And the more useful the product, the more likely they are to use it and pass it on. Some examples of these include T-shirts, calendars, jackets, and pens.
The length of time a consumer keeps a promo item depends on the actual product. For example, they tend to keep umbrellas for about 14 months, outerwear for nine months, and caps for seven. Keeping this in mind, try to choose products your customers will keep around and that are appropriate for your type of business. You can give these products away in contests, at community events, or open houses.
If you haven’t heard the term “content is king” lately, you haven’t been as active online as you should be. The reason this statement exists is because of the information age we live in. Everyone researches everything online these days. If they have a mysterious medical symptom, they turn to Google before their family doctor. If they run into someone they used to know, they get the lowdown on Facebook before they tell their friends. Pinterest is now a search engine for any recipe or decorating question you could ever have. That being said, you can see why having the best content available online is the best way to get eyes on your website and on your products.
To rank with the search engines or get tons of shares on social media, you need a great content marketing strategy. Many people develop one through trial and error, but it’s best to learn from the people who’ve done well with it themselves. One important tactic is to get to know your audience. Once you know what they want to read and what their interests are, it’s easy to publish content that appeals to them. Another proven strategy is to find the best content about your type of product and write something better.
Never send out a piece of mail or email without your logo on it. That includes letters you send to colleagues, customers, and suppliers. It may seem like a given, but it’s easy to get lax about it when someone has already seen your logo many times. However, it’s all about subtly placing your brand in as many places as possible. Use letterhead stationery for all your mail correspondence and use the same image for your digital communication. This letterhead should include your contact information along with your brand. This sneaky but clever little touch makes you stand out as a professional and keeps your name fresh on the recipient’s mind.