Lynne Huysamen

Mommy to a pigeon pair, blogger and online marketer. Lover of chocolate, good books and buckets of coffee.

2 Comments

  1. With respect to Google Search Console, should I be using that more than Google Analytics? I’ve always checked my stats through GA but now I’m thinking maybe it needs to be the other way around? Also I always thought I needed to have a lot of traffic before setting up an e-blast. And I thought that Constant Contact was the name of the game, but they are pretty pricey. I will check out SandPulse. Your posts are spot-on and I enjoy receiving them first thing in the morning as they keep me focused and on target with my goals. Thanks!

    • Hi Amy

      Well Google Analytics will give you the indepth information about all your traffic including organic traffic, however where GA falls short is that the majority of keywords that your visitors are using to find your website are hidden. This is where Google Search Console comes in – you can access all the search terms people are using to find your site. However with Google Search Console you won’t find any information for any other traffic on your website such as social traffic.

      I have never heard of Constant Contact, if they are pricey I wouldn’t advise using them to start with. Mailchimp and Sendpulse both offer a free account for up to 2500 subscribers so I would go with one of them and I recommend Sendpulse because they are easier to use, they offer more and when you do start paying they are cheaper.

      Why would you want to wait to start email marketing? Seriously take the time to create an account and design a subscribe form for your website and start building your list. You may have only a little traffic but every single visitor that you has the possibility of being subscriber that you can market to indefinitely when you are ready to take that step. It costs nothing but a bit of time to get started and it will pay off big time in the future. The same goes for push notifications – I highly recommend it.

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